Scripps Sports sales manager Alex Iriarte has been named general manager and senior director of sales of WSFL, Scripps’ independent local television station in Miami and the official broadcast station of the Florida Panthers, effective immediately.
In this role, Iriarte will lead the station’s operations, while continuing to oversee WSFL’s sports strategy.
Iriarte currently serves as a sports sales manager, leading the sports sales strategy across Scripps’ South Florida stations. In that role, he’s helped connect businesses with engaged audiences through the station’s partnership with the National Hockey League’s 2024 and 2025 Stanley Cup champion Florida Panthers – a team Iriarte has worked closely with over the last decade. In its first season on WSFL, the Florida Panthers’ audience grew nearly 150%.
“As a Miami native, Alex brings a winning combination of strong local ties, a long-standing relationship with the Florida Panthers and a deep understanding of the South Florida sports market,” said Joe Poss, regional vice president and general manager at Scripps. “He’s uniquely positioned to connect with fans, enhance client service and strengthen WSFL’s role as a home for premier local sports coverage.”
Earlier today, Scripps announced it named Charlie Grisham general manager and director of sales of KMTV, Scripps’ CBS affiliate in Omaha.
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